'Origins of Play' did not begin as a programme. It began as a practice.

Our work began in 2017 as Aurora, an organisation grounded in the belief that sport, when held with care, can be a powerful space for learning, belonging, and growth. Since then, our programmes and partnerships have reached young people across 60+ countries, working in collaboration with NGOs, educational institutions, and sport associations at local, regional, and international levels.

Over nearly a decade, we have worked closely with young people aged 12–18, across urban and rural communities, public and private education, host communities and refugee camps, and with young people navigating very different realities. Alongside this, we have worked in deep partnership with parents, teachers, coaches, funders, and governing bodies - giving us a rare, multi-layered understanding of how sport is experienced, valued, and sometimes constrained.

This experience has taken many forms.

Our learning has informed the first-of-its-kind youth social responsibility programme in professional sport, eGoal, in partnership with the Asian Football. Confederation (AFC) and participation from almost every football association across Asia.  We have designed and implemented legacy programmes for major international sporting events, including the FIFA Arab Cup 2021 which took our reach to North Africa - a model later carried forward into the FIFA World Cup Qatar 2022 legacy framework.

Alongside programme delivery, our Founder and Convener of the Collective, Amani Al Qadi, has served -and continues to serve - on governing boards, social responsibility and women’s committees in sport, and in advisory roles supporting the enrichment of community sport ecosystems.

All of this experience now lives within One All CIC.

But One All is not an attempt to replicate, scale, or package what we have done before.

It is an effort to translate what we have learned - across systems, cultures, and generations - into an offering that is deliberately non-extractive.

Not a project to implement. Not a model to impose. Not a curriculum to replace existing work.

One All exists as a platform: to complement what is already happening, wherever sport is being used with intention and integrity.

At the heart of this translation sits a simple, deeply held belief:

That across every context we have worked in, something essential has been missing — not in effort or commitment, but in grounding.

Again and again, we saw young people - and the adults supporting them - searching for language, perspective, and orientation in an increasingly uncertain and ambiguous world. What we found was that returning to the origins of play - to what humans have known intuitively for centuries - offered not nostalgia, but resilience.

A grounding in origin does not make us resistant to uncertainty. But it does make us better equipped to meet it

By reconnecting sport with its ancestral role - as a space for meaning-making, balance, imagination, and collective responsibility - we open new ways to help young people articulate who they are, what they value, and how they might reach their full potential in a world that is still being shaped.

One All is our attempt to hold all of this with integrity.

And the Collective is an invitation to carry it forward in your own context - shaped by your own realities, guided by your own wisdom, and strengthened by our shared learning.

This is not about starting something new.

It is about remembering what we already know - and using it, together, to meet what lies ahead.